PROJECT OVERVIEW
The MiWay YouTube & Instagram project involves the production of a series of six educational videos featuring internal subject matter experts. The videos will be shot in 1920x1080p resolution and later repurposed to a 1×1 crop factor for Instagram distribution.
The project aims to provide valuable insurance-related information to MiWay’s audience in an engaging and accessible format. Focusing on both personal lines and business insurance product offerings.
Details
Client:
Thanyani Muthakhi
MiWay Insurance
Project Manager:
Mulalo Maenganya
Creative Director:
TBC
PRODUCTION DETAILS
Concept:
The series will focus on various insurance topics, with each video featuring a different subject matter expert from MiWay Insurance. The content will be informative yet engaging, designed to educate viewers on insurance concepts, products, and benefits.
Target Audience:
The target audience includes MiWay Insurance’s existing and potential customers, primarily adults aged 25-55 who are interested in understanding more about insurance products and services.
Tone and Style:
The tone of the videos will be professional yet approachable, with a focus on clarity and engagement. The style will be a mix of live-action footage of the experts speaking, supported by on-screen graphics to illustrate key points.
Duration:
Each video will be approximately 3-5 minutes long.
Format:
The videos will be shot in 24fps, 1920x1080p resolution and later repurposed to a 1×1 crop factor for Instagram. All are exported in MP4 format.